Does Your Twitter Business Name Suck?

We all know that sometimes you get into joint ventures, or have a Business name on Twitter that may suck and so forth. Fortunately, you can change your business name on Twitter without losing any of your followers. Let's see how:

Instead of creating a new Twitter account, head over to the Account tab on Twitter.com. There, you can change your username, as well as your email address and security settings.
You’ll also want to visit the Profile tab to update your picture and bio. In the bio section, it’s wise to let your followers know — for the next few weeks, at least — that you’ve changed your account username, and that you’ll continue to receive all of their @replies and direct messages at your new username.
Financial journalist Vince Veneziani decided to switch the name of his Twitter handle to @GreatestTrades ahead of the launch of his first book, The Greatest Trades of All Time.
Veneziani says he didn’t lose any noticeable number of followers when he changed his name, but it did take “a month or so before everyone officially recognized who I was again in their stream.” Since then, the new handle has helped build sales and name recognition, as well as attract new followers, he says.
Likewise, fashion startup Have to Have was compelled to change its Twitter handle after changing its name from WingTipIt. The young company leveraged several channels, including email, Twitter and Facebook, to alert existing users and the online fashion community at large about its rebranding efforts.

Cofounder Carla Holtze says it was a “tough decision … to move to a brand and a name that better represented our company,” but the feedback has been so overwhelmingly positive that it was worth the pain. “We have far more followers on Twitter than we had before,” she adds.

I hope this read has been helpful to those who might have trouble navigating around the social network